Blog

5 Things to Keep in Mind When Designing a Business Card

Taking a jab at designing your first business card? The task may seem daunting, but we have a list of tips to keep in mind when designing your card which will simplify the process!

Cloud-Business-Card-Design

Business Cards: A Little Known Marketing Tool
Passing out business cards is a common practice at networking and mixer events, which is exactly why it’s so important to make an impression that lasts when handing out your cards! Traditionally, business cards only included various methods of contact, but with the digital age, entrepreneurs are stepping up their game. Business cards are now an effective marketing tool that works to establish your brand and spread your name. Make sure to make your business card useful to the person you hand it to – include a coupon for a discount at your business, provide useful tips concerning your business, include a fun image or brain teaser. Let creativity take over!

Quality Paper Makes a Difference
If you want a professional business image, make sure to use quality paper stock when it comes time to printing your business card. Not only is quality paper resilient and sturdy, it also gives you an elevated business image. Standard business card stock paper/coating includes linen, matte and UV paper.

Simplicity Goes a Long Way
A creatively designed business card is a wonderful way to impress new contacts, but don’t forget to stick to the basics. As always, include your name, business name, phone numbers, email address, website and social media sites on your card. Make sure not to clutter you card, and if possible, hire a professional graphic designer to keep things consistent. Even though you may be tempted to create a business card in a shape of a circle or star (we have seen some interesting examples!), it’s important to keep the card at the basic size – 3.5 x 2 inches. As always, there are exceptions when creating a speciality business card, but when in doubt stick to the basics.

“Brand” Your Card
The silhouette of a chewed apple, or Tony the Tiger automatically draws our attention – we know both images are associated with Apple products and Frosted Flakes cereal. As we know, companies use logos to represent their brand because humans can recall images much more easily than words. We are visual creatures! With that said, always include your company logo and color scheme when designing your card.

Did You Proofread It?
Please, please, PLEASE make sure to triple check your business card proof before proceeding with the print. There’s nothing worse than passing out cards with misspelled names or incorrect phone numbers. Avoid this issue by having someone else recheck your design and give their input. Two heads truly work better than one!

If you need further assistance designing your business card, please contact us. We would love to help.